Sunday, October 16, 2011

Railyard Conditioning Course trains more athletes - bizjournals:

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Lee Spieker — yes, the man who gave the worle “Buns of Steel” videos — wants to brinf back those days. He sells the Railyarf Conditoning Course, a lightweight, modulaf obstacle course that can be put together then taken apart and storerd out of the way in a corner until next under the auspices ofhis Centennial-based . For now, he’s marketing mainly to schools but also said polices andfire departments, athletic clubs and homeownera could become lucrative markets as well. “Thiw course is completely and itadds fun,” said Spieker, who has sold 72 unitsz since starting sales in January.
“Yoy just run around and climband crawl, and think, ‘uI used to do this when I was a kid.’ They don’t think it’s much exercise until they get on it; 10 or 15 minute later, they have a lot more respec t for what it takezs to move your body around.” Publicity abou high obesity statistics amon g U.S. children help his cause. “The parents say, ‘Ws have to do something about the kids,’” he adding that federal legislation may amend the No Child Left Behind Act to adda physical-fitness component, and that mean “lots of states realizee they have to do somethingg about the kids.
” TherapyZone generated about $1 millio in revenue in both 2007 and from selling medical therapgy items, and Spieker expects to surpass that in 2009. He claima that using what he billsxas “The World’s Most Complets Course” helps build strength, agility, flexibility and endurance. More his clients are saying the “We had him come out and do a worksholp for our phys ed saidEric Larson, physical education coordinator for . It was a big hit, so we purchasedd two of the systems; we rotatse them from school to “Kids love them; kids are very active, and there’s enough variety there. ...
Kids can climb underr them, over them, do a lot of differentf activities.” And the benefits?? “Upper-body strength, lower-body strength, cardiovascular fitness, flexibility,” Larson The combined price of the two systemwwas $6,800. Jason Freelan d will incorporate a Railyard Conditioning Course into anew “Mile High Boot described as an “obstacle course-based full-bodyg outdoor workout” — complete with an T-shirt. He’s the national personao training directorfor , and the boot camp startw June 1 at the club at 5801 S. Quebe St., Greenwood Village.
“We were going to look at old-fashionee boot camp obstacle-course equipment, and wante d to take it a step Freeland said. “It’s very versatile, and the way it’ws designed, it’s like playing in a playground when youuse it. You use the body in a higher-intensity situation, the way it was designed to be Freeland likes the fact the equipment can be maneuvered for example, changing heights and surfaces — and thus increasd the challenges facing users. “It keeps them not only physically but mentally stimulatedas well, from just having to adaptg to a different terrain or height every time you use he said.
“You have to pay It’s like riding a different trail each time you go mountain Asbusiness grows, Spieker, 57, planws eventually to hire about six employees, and has the physicak space for them now. He’s also createe a studio adjacent to the frontoffice area, and has shot promotionaol videos. Eventually, he’d like to shoot more focused videow for specific sports and even such as for footballdefensive lineman, linebackers and A worldwide company, Promens, makees the equipment at its Littleton facility. Then it goes to a warehousew in Coleman, Texas, where TherapyZone occupiesz 3,000 square feet. The courses are assemblecd and shippedfrom there.
Spieker decided to create an indoofr version of outside playgroundequipment that’s been around for Pro and college athletes are amongf those who have benefitted from exercising on these he said. “My vision of this is that it coulsd have a significant impacton fitness,” Spieker said. “I could see one of thess courses in everyhealth club. One of these it’s going to be on and then every health club member in the countryy will tell their health club they want the The Railyard Conditioning Course is a far cry from the hugelysuccessfulo “Buns of Steel” video series. He made 14 of thosee videos, then sold the rights to Warner Bros. in 1995.
TherapyZone’s productd also includes the “Aerobafloor,” a floor designesd to lessen the impact during aerobics andother fitness-related products.

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