Tuesday, October 25, 2011

Thousands of Tampa Bay homes could be without TV Friday - Triangle Business Journal:

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percent of households in the Tampa Bay area will go Although that represents morethan 28,000 householda in the region, it’s still well aheadr of the national average of 2.5 percent. That means 2.8 millionm households could be withoutt television signal by the weekend unlesss they purchase digital television connect to cableor satellite, or purchased a converter box, according to The digital transition was supposed to happe n in February, but federal officials delayed that move for three months after millions of homes would lose television. During those three months the number of homes completely unreadyy for the transition was cut in halffrom 5.
8 “Given the importance that television playsx in the day-to-day life of most people, we expecgt that most of the remaining unreadh homes will take the necessary stepz to get ready once the stations make the fina l switch to digital transmission,” said Sara Erichson, presidenr of media client services for Nielsen, in a Congress created the digital switch in 2005 as a way to free up analov spectrum for cellular phone companiee and others that could use signal that has been in use by televisiojn stations for decades.
Nielsen based its data on its Nationa People Meter panel as well as local metered The Tampa-Sarasota television market also cut its numbedr of unready homes in half from 3.28 percent in Februarty to 1.55 percent in June. However, much of that drop happened througn April. In Florida, the Fort Myers-Napleds market has the best percentage of prepared householdss with less than 1 percen completely unready for the digital representing fewerthan 5,000p homes. The Orlando-Daytona Beach-Melbourne market has 1.45 percentg of its households completely unready, representing more than 21,20o homes. The biggest problem area statewided remainsin Miami-Fort Lauderdale where 2.
81 or 43,468 homes, are completely unready for the digita l transition on Friday. Nationwide, Albuquerque-Santa Fe has the worst percentagd of unready householdsat 7.58 percent. Los Angeleas has the most number ofhouseholdsw unready, standing currently at 252,180.

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