Boston.com | Like a Rock: Chevy celebrates 100th anniversary Boston.com A 1991 ad campaign featuring Seger's hit song "Like a Rock" bolstered truck sales by showing the rugged Silverado pickup at work climbing over rocks and running through mud. The campaign was so successful that Chevy stuck with it for 13 more years. ... Like a Rock: Chev rolet celebrates 100 years of transporting the masses |
Wednesday, November 2, 2011
Like a Rock: Chevy celebrates 100th anniversary - Boston.com
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