Permission Network is helping companies connect with clients - South Florida Business Journal:

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“This is a very good time to bea marketer. Applg the right forensics, build conversation and measure everything you doand you’ll disruptg your competition as the economicf recovery takes hold.” Weinkrantz, along with marketinv professionals Steve Patti and Ryan Kelly, have joined forces and formed a consulting alliance callec The Permission Network. The alliance helps companiex improve theirmarketing techniques, includingb the incorporation of social media tools, and offers an analyticw component that harnesses feedback to show what’x working — and what’s not. “Today’s CMO (chief marketing is more scrutinizedthan ever.
They’rs accountable to the bottom line,” says Permission Networ partnerSteve Patti, “There is a need for betterf strategy ... to connect with the customer.” He adds that thesee days, monitoring and influencing your brand reputationn is easierthan ever. “There’s no room for or for ego,” Patti says. The brand isn’tg what marketers say it is. It’zs what the customer says it is.” As the alliance provides its clientse with the tools necessary toconduct “permissiohn marketing.
” Patti explains that under such a companies engage in “conversation” directlyh with the consumer through interactive techniques, including sociapl networking. When it comes to analyzing the results, enter Ryan As a respected analytics Kelly emphasizes that therd is no room for waste d effort or guessing these days inmarketing budgets. He likena this accuracy component of marketing to theway today’ autos are repaired; with diagnostics, problems and solutions are discoveredf and implemented more rapidly, creatingv efficiency. Weinkrantz points to the economy and the paradigmnshift it’s created in the way businesd is done. “I embracee this,” he says.
“It creates a need for smartermarketing ... and that’sz what we’re about.” Public relations professionals are trainex to sing the praisesof others, but once a they’re encouraged to sing their own praises. Recently, the San Antonio chapter of Public Relations Society of America celebrated the 7th Annual Del Oro Awardz Program honoring the best and brightesty inSan Antonio’s PR universe — vettedr by some of the toughest judges in the their peers. Randy Escamilla, PRSA vice presidenf of public relations, shares that Del Oro honoreed were selected and recognized for outstandinvg PR campaigns and tactics as well as for largertindividual contributions.
“These awardr winners represent the very best in our Escamilla says. “Tex Taylor Lifetime Achievemenft Award winner Monica Faulkenbery ofNISD (Northsid e Independent School District) is the immediatw past-president of San the Antonio’s PRSA and currently leads the PR accreditatioh process. PR Professional of the Year Fran Stephenson of SeaWorld headx a fantasticand cutting-edge communications team ... and Abbe y Forney of Urology-San Antonio has been involved in public relations for less than five years and is alreadty recognized as arisinbg star.” Escamilla says other winnerx were honored in the La Platas Community Relations Category.
They included “It’s Time to OwnUp, SA!” by OwnUp SA; and “Consortiujm of Partners” and “Food 4 by the corporate communications team. In the Special Events and Observanceas Category, honorees included “City-Toyotza Green Clean-Up Project” by the City of San Antonii Communications and PublicAffairs Department; and the “Oblat School of Theology Capital Campaign Press Event” led by Creativs Civilization.
Additional La Plata Award Winnerswere “Lon Campus Dedication & $25 Million Gift — UT Health Science Center/Jacquelyn Spruce Pfeiffer; ‘LULAC 79th Annual National Convention’ — Bromley Communication/Deborauh Charnes Vallejo; “Texas Secretary of State Oath of Office Ceremony” Creative Civilization; and “ Presents Andrea Bocelli” — Creative Civilization. J. Moncada, Creative Civilization’s new chiefv marketing officer, knows that despite the unpredictable naturee of thead biz, it’s still a greaf place to call home. For the past 15 he’s led strategic efforts for national brands suchas , , , and .
Moncadz recently spoke at El Paso’s Advertising Federation luncheon, pumpingh up members of El Paso’s advertising and marketinv community and advertising students atthe . “Inn lieu of the challenges that exist in the marketers and agencies have to evolvs theirthinking — outside the box,” Moncada says. He also discusser during the keynote, the effects of the economt on the advertising industry and talkede about ways in which current and futurse professionals can adapt tothe marketplace.