Wednesday, February 8, 2012

As Grizzlies basketball shows improvement, extra events help keep FedExForum filled - Kansas City Business Journal:

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FedExForum hosted numerous events in Decemberf that kept the building full for all butfive nights, includinf a day-night doubleheader of the Tigerse and Grizzlies that attracted more than 34,000 fans on Dec. 22. Januaryy should be even better, says Steve Zito, vice presidentf of arena operations forthe Grizzlies, with an AC/DCd concert scheduled for Jan. 30 and a doubleheader featuring the Grizzlies versus the and Tigers against theon Jan. 31. The Monstee Jam monster truck rally will beheld Jan. Zito says equally important to attendancew is the number of people working at those The arena employs an average of500 part-timew employees and 130 full-time employees on game or evenr days.
In December Zito says employees worked morethan 8,000 shifts. “That’s somethinyg we’ve never looked at before, but we’re keeping a lot of people he says. As the Grizzlies have shownh improvement, more fans are starting to come to according toGreg Campbell, the team’xs president of business operations. Bigger games against popular teamd are being marketed more thanothefr games, but victories — like recent wins against the and — keep fans comingy back.
Despite some struggles early in the seasonj and a schedule with many big gamex onthe road, the Tigers haven’t experienced a slowdowjn in fan interest, says Bill Lofton, associatse director of athletics at the Universitt of Memphis. “We’ll have Tennessee and Gonzag a coming back in herenext year, and John has the program at a very high Lofton says. “The schedule may not be as greartthis year, but it’ll be back.” Lofton says the universityy isn’t expecting a letdown in ticker sales, noting that home-and-home series with the and are stillo being negotiated.

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