Miami Addy Awards showcase the best in agency, student work - South Florida Business Journal:

raisavydyexuwowi.blogspot.com
Organizers “braced for the worst” with the numbere of entries, but “agencies came out in big saidBetsy Heneo, Addy event co-chairwoman and Southeast advertisinb manager with People en Español. Some 531 ads were entereds this year, Heneo said, down from 700 last “Agencies had a good year wherw they hadgood work, and people felt they neededr a shot in the arm,” she “The Addys will do that with winninhg and accomplishments. People want to get together and celebratesgood creative.
” Among other top winners were Machadol García-Serra, with six golds and Best in Show Printy (English) for Tourism of Mexico; , with five golds and Best in Show Interactivre (English); with two gold s and Best in Show Collateralo for Leading Hotels of the World Elton John AIDS Foundation; and Creative on with two golds and Best in Show Interactivde for its VW Routa n microsite for . Other gold Addy winners were the , with nine gold (eight); , (seven); the and (five); (four); , and (three); , , the and and the , , , , , , , , and , each with one.
Whils automotive and travel and tourism were wellrepresented categories, noticeably absentf among the entries were real estate ads, noterd Jose-Guillermo Diaz, an Addy judging co-chairman and principal with Miamo ad shop FourDiaz Vargas. Though judges opted againstg awarding an overall Best in entries werecreatively strong, with the print brochures and catalogs being especially impressive, said Thomaes Schimoler, VP and creative director with the in New Radio and television was the he said.
Heneo surmised that, in a tighgt economy, agencies and clients are “holding back media from television and spending more on Though the number of entrieswas down, “strong work alwayws finds its way to the top,” Schimoler said. Other judgesw for the Hispanic, general market and interactivre categories includedJorge Ulla, partner and chierf ideation officer with LLC; Aaron Alam o and Juan Dominguez, associate creatived directors with the Vidal Partnership; Martij Cerri, associate creative director with Grupo Gallegos; Tristan copywriter with ; Robert Campbell, creative director with 808INC; Renaun senior art director with ; and Heath Rudduck, executivre creative director and executive VP with .
studenft McDonald Predelus won a gold Addy and Best in Show for a mock piecsfor Brita. Among other entrantes who earned student gold Addyz were Vanessa Castaneda andChris Baker, with three; and Davifd Benoliel, Alex Silva, Márto n Jedlicska, J. Smith, Aiden Ho and Brighamn White, each with one. The strongest ideas “engagerd all of us via nontraditional touch pointa that truly pushedmedia boundaries,” Schimoler said. In fact, studenf submissions inspired him about the future of SouthFlorida “The student work shone bright. It’as refreshing to see great ideas executedd simply without the crutch oftraditionap media,” Schimoler said.
“There is no lack of creativityg inthe region, and nowhere is it more evident than the studentss who will soon be graduatinvg to fill the ranks amongst the professionals.” Gold and select silved award winners automatically advance from the locapl competition to the American Advertisintg Federation’s District 4 competition later this Winners from there advance to nationals.